About
Noorae, meaning radiant light, is a rare and luminous name born from Noor (light) and Rae (ray). A name that shines with meaning, elegance, and warmth.
The Founder
I’m Frederique Kiebert, founder of Noorae®. Born and raised in the Netherlands with Surinamese roots, I grew up in a culture where caring for hair and skin was more than routine, it was tradition, pride, and connection. From an early age, I learned how important it is to protect natural textures, to treat beauty as part of wellbeing, and to choose materials that truly care for the body.
The Founder
I’m Frederique Kiebert, founder of Noorae®. Born and raised in the Netherlands with Surinamese roots, I grew up in a culture where caring for hair and skin was more than routine, it was tradition, pride, and connection. From an early age, I learned how important it is to protect natural textures, to treat beauty as part of wellbeing, and to choose materials that truly care for the body.
The Founder
I’m Frederique Kiebert, founder of Noorae®. Born and raised in the Netherlands with Surinamese roots, I grew up in a culture where caring for hair and skin was more than routine, it was tradition, pride, and connection. From an early age, I learned how important it is to protect natural textures, to treat beauty as part of wellbeing, and to choose materials that truly care for the body.
Beyond the fabric
Noorae® was created from a simple desire: silk in its truest form. Not the blends or imitations so often disguised as silk, but fabric that remains authentic. But more than that, I longed for a brand that spoke to all women. Not just through products, but through intention and inclusivity. A fabric chosen not for trend, but for its timeless ability to nurture and refine.
Beyond the fabric
Noorae® was created from a simple desire: silk in its truest form. Not the blends or imitations so often disguised as silk, but fabric that remains authentic. But more than that, I longed for a brand that spoke to all women. Not just through products, but through intention and inclusivity. A fabric chosen not for trend, but for its timeless ability to nurture and refine.
Beyond the fabric
Noorae® was created from a simple desire: silk in its truest form. Not the blends or imitations so often disguised as silk, but fabric that remains authentic. But more than that, I longed for a brand that spoke to all women. Not just through products, but through intention and inclusivity. A fabric chosen not for trend, but for its timeless ability to nurture and refine.
Designed With Intention
The collection was created to merge aesthetic clarity with refined simplicity. Each piece is carefully crafted to support all hair types, from thick curls to delicate strands, combining thoughtful design with effortless function. More than accessories, they are tools for wellbeing, bringing ease and care into daily rituals. Every detail is intentional: a restrained palette, considered forms, and packaging that feels like a quiet gift. Inspired by the light of the Côte d’Azur and the stillness of the Greek islands, Noorae embodies calm, purity, and understated strength, a gentle invitation to slow down and restore.
Designed With Intention
The collection was created to merge aesthetic clarity with refined simplicity. Each piece is carefully crafted to support all hair types, from thick curls to delicate strands, combining thoughtful design with effortless function. More than accessories, they are tools for wellbeing, bringing ease and care into daily rituals. Every detail is intentional: a restrained palette, considered forms, and packaging that feels like a quiet gift. Inspired by the light of the Côte d’Azur and the stillness of the Greek islands, Noorae embodies calm, purity, and understated strength, a gentle invitation to slow down and restore.
Designed With Intention
The collection was created to merge aesthetic clarity with refined simplicity. Each piece is carefully crafted to support all hair types, from thick curls to delicate strands, combining thoughtful design with effortless function. More than accessories, they are tools for wellbeing, bringing ease and care into daily rituals. Every detail is intentional: a restrained palette, considered forms, and packaging that feels like a quiet gift. Inspired by the light of the Côte d’Azur and the stillness of the Greek islands, Noorae embodies calm, purity, and understated strength, a gentle invitation to slow down and restore.
